Third Type of Story – The ”Us vs Them” Plot
The third killer plot to use is an “Us vs. Them†plot. This is where you, as copywriter position your solution as a way for the prospect to get revenge on a certain group of people that they hate and feel are taking advantage of them! In this case, you first start out the story by getting them angry at a certain group of people that are taking advantage of them. Then, agitate that anger even more by explaining specific instances to demonstrate just how bad they are being taken advantage of. Then talk about how you came up with a solution to turn the tables, so they are no longer being taken advantage of.copywriter Then, further explain how not only will they no longer be taken advantage of, but they will also wildly benefit from the situation by using your solution. Then explain specific examples of how and what types of benefits they can enjoy with your solution, and how to get your solution. copywriter